doccarnby: Well, does he start off by saying "I can't take it anymore"? In that case, it might, in fact, be a bit applicable.
That works. :D Although you've got to be careful. Some states (the more enlightened ones) may have already outlawed the use of "that's what she said" in life threatening situations.
StingingVelvet: That tank footage is not the most exciting thing you could do certainly. It looked amazing but compared to Modern Warfare 3's demo it was like a quiet walk in the park versus a Michael Bay movie. Obviously tastes differ and personally I love immersion so much the BF3 demo looked better to me, but for the "common man" I don't think BF3's demo vid was a good choice.
And they really should have done a multiplayer on-stage demo like they did for Medal of Honor last year.
It really did give you a sense of scale and immersion though. MW is about pushing you down narrow corridors that are occasionally disguised as open spaces.