SirPrimalform: I sort of agree. It was available here on launch day so if anyone really cared about having it on GOG then they could have bought it here. Still, people change their minds about things - yesterday's Steam fanatic may now be looking to 'escape' Valve's hold on their game collection.
blotunga: It's possible you are right, but I think some steam buyers were hoping to get an extra GOG copy for free like with TW1 & 2. For those it made sence since they originally came with DRM, but as you also wrote, TW3 was here day 1 so anyone who wanted it could've bought it directly here.
Which is why GOG Connect, while a very nice gesture of GOG, should remain the exception and not the rule. Otherwise people will buy games in Steam and expect -or even demand- that GOG give them an extra copy. GOG needs to establish itself as a viable alternative, not as a backup website.
That being said, for some games that had been around for longer (like the first Witcher games) it probable makes sense as a stepping stone into GOG and the DRM-free world.