tb87670: DRM is just destructive, it takes resources from the games themselves, it hurts customers who manage to buy the game, scares potential customers who are smart and don't buy and loses those sales. In effect DRM just loses money for companies, they just fool themselves into the mentality that stealing is stealing, even it it's someone who wouldn't buy anyway.
What you hit on in the first part of the statement is the crux of the problem. Companies don't behave rationally to the piracy issue. Whether or not you, personally, think that all piracy is actually stealing, the companies count all if as a lost sale (sometimes count it more than once!). The do this so they can use it to explain to shareholders why their earnings are lower than expected.
Most shareholders don't care about the games themselves, they just care about dollar signs, so they clamor for more protection of sales. Thus, the company does as the shareholders ask, and make tougher DRM. Sales go down because of the draconian DRM, the shareholders bitch, the company adds more DRM, and the cycle continues.
Even when it is obvious that the DRM schemes are having the reverse effect as intended, the companies will still fall into the same trap. The shareholders don't actually care enough (usually) to get the entire story, and the companies themselves are not going to admit to their shareholders that they were mismanaging the company for years (that is a surefire way to get fired).
tb87670: As I said, the industry needs to either evolve or die. I'd be happy with either, because if it evolves we get a golden age. If it dies, the companies are gone and gaming becomes a free art again.
Call me a cynic, but if perceived piracy grows, I think fewer games will be created. While in this age of digital distribution, a publisher isn't actually required, there are some advantages for developers to sign up with publishers (funding, less downside risk, etc). A developer may think twice about risking their personal financial solvency if they believe piracy is going to severely limit their financial upside.
This might not be a bad thing. as you believe. Perhaps fewer games, focused more on game-play and story quality rather than big budget graphics, might breath new life into the industry. My only stand is that the more perceived piracy there is, the less chance of potential game developers sticking their toes in to test the waters.
EDIT:
For the record, I think Assassin's Creed 2 was a really good game. I liked the story, as crazy as it was, and the game-play was challenging enough to be fun. I truly don't want games like this to go away because of anti-customer DRM schemes. That is why the piracy/DRM cycle gets me so riled up.