Red_Avatar: you ALWAYS get screwed over, no matter which version you buy.
Navagon: EA's usage of DLC is bloody awful, agreed. But DLC, when used properly, can be nothing more than digital expansion packs available to everyone at the same price. That's not so bad. But as it stands I'm not getting Dragon Age until the GotY version is released. The shit they pulled with that was just ludicrous.
What shit? They give you Shale for free with a new copy of the game. This was the only content that was cut from the original, and it's free to new game purchasers.
Warden's Keep is free for the Digital Deluxe (Collector's Edition) to compensate for the lack of physical goodies you get with the retail Collector's Edition.
All other promo content can be DLed and installed (feral wolf charm, memory band, etc.) no matter where you bought your game.
I'm not seeing the big issue here.