Interesting concept. I don't usually like the games that Jason Rohrer makes, but he does have unique concepts. This one looks particularly unusual and worth trying simply for the innovation.
Apparently, there is a manifesto that Jason Rohrer wrote that relates to why this game is designed the way it is:
1. Games do not have spoilers
2. Games cannot be finished
3. Games do not have characters, except for the characters who play them.
4. Games do not have stories, except for the stories that players tell through them.
5. Playing a new game is less like reading a new story, hearing a new song, or seeing a new film.
6. Playing a new game is more like learning a new language
7. Games are interfaces, not between minds and content, but between minds.
http://www.flickr.com/photos/rich_lem/4336377603/