Coelocanth: This is the issue I have with DRM. If Ubisoft plans on patching out their DRM after a certain period of time, or after the game is cracked, that would be wonderful. And that's when I'd consider buying their game(s). Until then though, I'm not going to play anything they dish out with this scheme on it.

Gersen: Doesn't really sound to me like they plan to patch out their DRM anytime soon unless they completely shutdown the whole DRM system.

Arkose: Ubisoft seemingly plans to turn their games into a "platform", with DRM just being one part of that. Another component is Uplay, which is included in several major releases.

melchiz: Like Steam?

StingingVelvet: But Mass Effect STILL has activation DRM after 2 years and a freaking sequel with no DRM what-so-ever has been released. That tells me they don't want to bother paying to patch it out, which makes me worry they will never get rid of it.

honorbuddy: Why does the Ubishop look exactly like the D2D one?

Tantrix: Oh shit, that sounds like this DRM is becoming a new Ideology. And I know from 3rd Reich, the "Red Terror" and fanatism that ideology which is settled at a certain culture or politcal system hardly dies out.

Gersen: That doesn't really seams to be there plans (highlights by me):
(source: http://www.computerandvideogames.com/article.php?id=235596)
....."The first point Ubi makes is that they intend for the servers to stay up. "Say in 5 years someone who bought Assassin's Creed 2 wants to go back and play it, the hope is, the plan is that we'll be on Assassin's Creed, I dunno, 3, 4, 5, and the servers will still be there to serve those new games," explains their spokesperson. "They'll also be able to serve the old games." But Ubisoft have the ability to patch the DRM out of their games. "If for some reason, and this is not in the plan, but if for some reason all of the servers someday go away, then we can release a patch so that the game can be played in single-player without an online connection. But that's if all of the servers are gone.".....
And later on the same article, still about the patch :
...But we don't plan on shutting down the servers, we really don't."
Doesn't really sound to me like they plan to patch out their DRM anytime soon unless they have to completely shut it down.

StingingVelvet: I am only a fairly mild supporter of this DRM because I want it to work. The minute it does not work, as in stopping piracy, and still hassles me, as in server outages or somesuch thing, then I am over it like platform shoes and will throw a hissy fit.
The fact all those EA games still user SecuROM activation after being cracked for months or years infuriates me.
I am just saying don't give up the ghost. Let's see how long it takes, let's see how effective it is, before calling a complete waste of time.

chautemoc: There really should be a law for it. Byteshield believes in it and they seem to be gaining ground, so I'm all for it.

Aliasalpha: Getting dangerously close to a godwin there

melchiz: Seems identical to Stardock's GOO. I'm glad that more companies are pushing that sort of solution.

Gundato: So activation model DRMs that are difficult to resell (if not impossible)? :p
Because that is what GOO is. It is one of the better ones, but it still boils down to being an activation model DRM, and I don't think you can resell those (I could be wrong). The only difference between GOO and Steam is that you don't need to run Impulse when you are playing (but honestly, if Impulse had half the features Steam does, we probably WOULD want to run it :p).

Gundato: This is why Far Cry 2 still has DRM on Impulse, but not Steam :p