What disgusts me most about this is that there will most likely be no real reaction from the gaming press. If something like this were to happen outside the gaming industry, there would be countless reporters from the mainstream media grilling the Ubi representatives.
They would drag them before a camera and do their best not to let them get away with these hollow phrases.
A billion dollar industry almost unchecked by any sort of serious press.

You live in America how do you only have 5 gig. Internet is ment to be cheap as in America.

http://neoseeker.com/news/12943-ubisofts-new-drm-sees-authentication-cloud-saves-update
http://arstechnica.com/gaming/news/2008/07/ubisoft-drm-snafu-reminds-us-whats-wrong-with-pc-gaming.ars
http://techreport.com/discussions.x/18367
http://www.gamepolitics.com/2010/01/28/ubisoft-drm-phone-home
http://gamesareevil.com/2010/01/ubisoft-drm-shackles-pc-gamers-internet/
http://www.joystiq.com/2010/01/27/ubisoft-to-introduce-new-online-enabled-drm-for-pc-games/
etc etc

50MB and 5GB is all that is offered from the cellular provider, so I took the 5GB package and it cost me $50.00 a month! And of course the 5GB is upload and download. I am 2 miles outside of the maximum distance that the local cable provider will run lines, they have told me it is not "cost effective" to provide cable/internet/digital phone any farther than it is.

So, that are exactly ... zero interviews? Should I be happy that someone got a "handy FAQ" from Ubi? As I said, no serious press at all.

If someone ever bothered to interview them, we'll likely just get another PR-laden doublespeak, anyway (especially since nobody outside of Ubi truly knows how the DRM affects gaming experience)...and then what? Do you want them to sneak undercover to Ubisoft's headquarter and do some investigative reporting? Infiltrate the inner circle of Ubisoft's executives and record some hidden tapes? I guess some more serious presses will appear when Ubi's DRM 'service' is finally released to the public.

Only when the reporter isn't good at his job.

Didn't realize you define press as interviews.

I obviously did nothing like that. I did make pretty clear what I meant with "real reaction", though.

Since I am a long Ubisoft fan and am active as an unlovable member in their forum pretty much, it's obvious for me that Ubisoft forces PC gamers to Next-Gen consoles.
It was already obvious that ACII wasn't released for PC on Christmas and been delayed on February for the reason to get the online activation tool ready and not how they state to "improve optimacy on the PC".
A similar dickery move happened with the new "Prince of Persia" (which I think it doesn't deserve this title) before. When the new DLC was released for PS3 and Xbox, the community asked for a PC-DLC.
But one little statement from a Community Mananger(who became pretty much a dick towards the users afterwards) no NEWS or anything which determined the future for PC:
"There won't be any DLC for PC due business reasons. Sorry guys!"
http://forums.ubi.com/eve/forums/a/tpc/f/861108132/m/4211080927
It has really caused an outrage, and since then the communication between fans and developers is to be honest literally dead.
I read somewhere an interview with an executive that Ubisoft wants to become more like Square Enix, meaning focusing more on the consoles and overfagging the graphics at the highest rate. Read it, it's somewhere around.
Ubisoft is really aware of the issue, but don't care for the loss of buyers. More of them relying on the consoles, the better.
But you know what? Fuck this. I have been to long of a fan of Ubisoft games to drop their releases. I grew up with Beyond Good and Evil and Prince of Persia and Splinter Cell. I want to play the goddamn AC II aswell!
So I will just get the next games for the cheapest price somewhere in the UK, and then wait until a crack to remove the OAS(Online active system) will be released.
BTW, I made this pic due their once again honest dickery to not commercial their next Prince of Persia sequel due an agreement with Disney.

DISNEYSOFT
Because Ignorance and Greed did never bond so well.

And this is what that interview would consist of.
Reporter asks question beyond what PR guy wants to say.
PR guys says something to the effect of "We aren't really discussing that today, we're talking about blah blah blah."
Reporter presses the issue.
Interview is ended. Done.
And frankly, I'm still lost as to what you consider a 'real' reaction. You intimated there were no critical articles about the new system and chautemoc linked you to many examples of such criticism. You then decried the lack of 'serious press' due to no interviews. Then he responded by saying that he didn't realize you define press as interviews...and then you replied that you don't.
WHAT?!

Thanks. :)
I do see there was a bit of a miscommunication there, though.
Still, I think the kind of stuff I linked to is very important.
Not to be an arse, but I work as a journalist and it can be much harder than you think to get said interview. Even if you get it, it'd basically have to be about something totally different in the proposition phase, then you'd throw it in. And even after that, there's a good chance you'd get a no comment, be ignored, or get some bullshit answer, even after repeated asking. Keep in mind this is their job -- they know their way around. In some cases interviewees are mouthpieces for PR & Marketing and nothing more. Sad.

Hehe, the thread title made me think they did it again...
Well, but after reading the posting, I think they will lose lots of customers. Others will let do anything with them anyway. By now companies should have learnt that DRM only leads to piracy and the more DRM, the more piracy. (Spore was the best example)
You say that's no DRM. I say that is!
The only game where I took such crap is GTA IV where I had to register to Windows Live. And that's only because it took cultural satire to a new level and because I got it just for a few bucks on Steam on christmas sales. But I wouldn't take such things on any other game - be it Starcraft 2 or C&C or Diablo 3 or anything.

Like I said, I am really sure that's Ubisoft's intent. To shove PC users either on Next-Gen Consoles or boycotting their own products to give a reason to only sell Next-Gen releases.
That's what they did with the new PoP, and later with AC II.
It's fucked up but that's I believe this is the case.

Uhhh...Spore has also sold in the neighborhood of 4 million copies. It just finished on the top ten retail sales list for PC for the second year in a row. It may have been massively pirated, but it was also a major sales success.
As to whether or not potential customers will refuse to go along with this new system, I'm certainly going to be curious to see what the response is.