Lou: I think of GOG - Good Old Games as a name and don't try and place my breakdown of the individual words and their meaning on to it. I would buy Dragon Age from GOG if it were DRM Free. Its a name. I certainly don't think all the workers at Toys R Us are Toys.
cogadh: True, but a better GOG/Toys R Us analogy would be referring to the fact that they only sell toys (which they don't, they also sell things like baby furniture) as GOG only sells good old games (which they also don't, depending on your definition of "good" and "old").