realkman666: Tracking searches, website access, usage of Google online tools, owning whatever goes through their services, possibly correlating that with Google +, YouTube and Gmail accounts. Biggest spy in the world right now. Their browser has more of these things integrated by default, that's why I consider it more dangerous.
Chromium and DuckDuckGo should help get away from that a bit.
Ah yes, that's the sort of stuff that I've sort of assumed was going on but for the tracking site access that doesn't go through their search engine bit of it I have no concrete evidence. It's a tough thing to balance -- I love the convenience of having all my bookmarks and such carry over to every device I have, but I hate that Google is probably using that data to profile me.
I did change my default site address bar search engine to DuckDuckGo a few months back at least, and that plus no cookie cache via Incognito mode helps a bit... but yeah, subconciously whenever I use Chrome it always feels like someone is recording everything I do.